COGNAC OF THE YEAR 2024: AZNAURI has been recognized at the prestigious "CHOICE OF THE YEAR" awards.

AZNAURI has been awarded the honorary title of "CONNOISSEUR OF THE YEAR 2024" at Ukraine's largest national business award, "CHOICE OF THE YEAR." This recognition highlights the exceptional quality of its products and the trust of consumers. The award reflects the preferences of Ukrainians across various categories of goods and services. The selection process for winners is based on comprehensive research, with a significant emphasis on marketing analysis of consumer preferences, supported by expert evaluations. Participants from diverse groups, including industry stars, experts, and regular consumers, ensure a thorough assessment of preferences.

According to an Ipsos Ukraine survey, 91.9% of consumers recognize the "Choice of the Year" medal, confirming its status and credibility. This allows the award to represent the genuine preferences of people and establish a transparent mechanism for identifying leaders.

The Secret to Success: From Quality to International Recognition

"Choice of the Year" is a significant accolade for the AZNAURI brand in 2024.

Alexey Druzenko, CEO of GLOBAL BEVERAGE TRADE, shared insights on the factors behind this success: "The key to our success lies in the effective positioning of AZNAURI cognac, established during the brand's launch, combined with the consistent quality of our product. We also actively employ a full range of marketing strategies aimed at enhancing brand recognition. Currently, this metric stands at an impressive 82% in the market. Additionally, the team's focus on achieving the highest level of distribution and creating a corporate brand block on store shelves plays a crucial role."

AZNAURI symbolizes strength and charisma, embodied by the image of a lion, which emphasizes its premium and contemporary nature. The brand's communication message "AZNAURI – The Strength of the Lion Within You" stands out, inspiring consumers to achieve success and establishing a strong emotional connection with them.

"Receiving the 'CONNOISSEUR OF THE YEAR 2024' award is not only a great honor but also a significant responsibility. It motivates us to continue improving and confirms the correctness of our path." — notes Alexey Druzenko.

It is worth mentioning that the quality of AZNAURI cognacs in 2024 has also been recognized at international tasting competitions. Esteemed international juries in Berlin, New York, London, and Paris awarded AZNAURI cognacs with gold and silver medals. Additionally, AZNAURI has become the number one cognac brand in the world in terms of growth rate, achieving an impressive 83% increase, and has earned the title of Brand Champion of the Year 2024 according to the international publication The Spirits Business.

Plans for Development and Flavor Expansion

AZNAURI continues to expand its product line by introducing new offerings, including the Flavored collection, which features AZNAURI Wild Cherry, Espresso, and the new 2024 addition — Chocolate De Luxe. This new flavor has quickly captured a significant share of the brand's sales and continues to grow. This strategy, aimed at diversifying the product range, responds to the increased demand for unique flavor combinations and the trend toward flavor satisfaction.

AZNAURI plans to further expand its product range and implement innovative solutions to create a new consumption experience for our customers and maintain the image of a modern brand.

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