The tradition of celebrating and offering discounts during Black Friday originated in the United States. Black Friday occurs right after Thanksgiving Day and marks the beginning of the Christmas discount season for various products. Large-scale sales in America date back to the 19th century, and the term "Black Friday" was first used in Philadelphia in 1961. This marketing strategy then spread across the entire East Coast of the U.S. Nowadays, many products abroad can be purchased at discounts of up to 90%, which explains why shoppers line up at trendy boutiques and malls, eager to snatch up items at bargain prices, sometimes even those they do not necessarily need.
As for Ukraine, Black Friday made its debut in our country in 2013. During this sale, shoes and clothing can be purchased at 25-50% off, while older collections may see discounts of over 60%. Additionally, retail chains selling household appliances, electronics, and home goods also offer discounts or promotions on outdated models during Black Friday. In 2024, many retailers began slashing prices several days before the official start of the sales.
Black Friday 2024 in Ukraine will kick off on November 29, with sales potentially extending until December 2-3, depending on the specific retailer. If you’ve been dreaming of something expensive or necessary, Black Friday 2024 is the perfect time for it. To avoid missing out on the best deals, it's advisable to prepare in advance. Experts suggest that Ukrainians allocate a budget for Black Friday, which will help in creating a comprehensive list of necessary purchases.
On Black Friday 2024, you will be able to find great deals not only on clothing, shoes, children's items, household chemicals, toys, and gifts for New Year or Christmas, but also on larger purchases such as appliances, gadgets, and even furniture. It’s wise to make a list of needed items to avoid the temptation of buying unnecessary things. However, significant discounts are rarely seen in Ukraine. Sometimes sellers may not play fair: they first raise the price of an item before applying a discount. Many Ukrainians are skeptical about finding good deals on Black Friday and prefer to order items online from foreign marketplaces. But with determination, it’s possible to find the desired product at a favorable price.
Stores and major chains selling various electronics in Ukraine have also prepared a range of discounted products for Black Friday. For example, discounts on smartphones may reach 5-40%, on laptops, tablets, and components from 3-45%, on televisions from 10-29%, on kitchen appliances from 4-32%, and on home appliances from 5-53%.
Many Ukrainian supermarkets also offer discounts on food products for Black Friday, with some even running a "Black Friday 2024" promotion. This means certain food items can be purchased at reduced prices. Discounts on alcoholic beverages range from 25-43%, on ready-to-eat meat products from 24-42%, on dairy products from 23-28%, and on fish and seafood from 15-32%. Additionally, supermarkets are offering discounts on confectionery, fruits, coffee, tea, olive oil, household chemicals, and other goods.
Answering the question of where discounts will be available on Black Friday 2024 and what to buy during the sales is not straightforward. Many market participants across different sectors will offer their products during these days, including grocery stores and thrift shops.
The interest of many shoppers will depend not only on the discounts available but also on the final price of the products and the capabilities of delivery services, especially for bulky items. Typically, Ukrainians purchase clothing, shoes, and frequently shop on various online platforms during sales. The advantages of online shopping are clear: the selection in online stores is much wider, allowing you to choose not only the desired item at a discount but also to compare prices from different sellers, as well as the characteristics and specifications of the preferred product, all from the comfort of home. However, there is one significant downside — you won’t be able to inspect the purchase before receiving it and may miss potential flaws. Therefore, it’s up to you to decide where, what, and how to shop on Black Friday.